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To view LCCC credit course descriptions, please select your area of interest below:
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Course |
Credit Hours (Contact Hours) |
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MKRG
113
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PRINCIPLES OF SALESMANSHIP
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3
(3) |
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A study of sales techniques and strategies for creating customer relationships. Topics include buyer/seller relationships; the sales process; sales presentations; objections; negotiations; and intercultural diversity. (IN1, IN2, IN3)
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MKRG
161
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PRINCIPLES OF E-MARKETING
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3
(3) |
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An examination of electronic marketing (E-Marketing), which uses the Internet and other electronic media to perform the marketing function. Topics include Internet- based strategies for product, promotion, pricing, distribution, and customer relationship management. Also includes the legal and ethical issues involved in e-marketing. (IN1, IN2, IN3, IN4)
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MKRG
211
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APPLIED MARKETING/TOURISM INDUSTRY
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3
(3) |
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Examination of marketing emphasizing the analysis, structure and strategy of the tourism marketing department. Includes the marketing mix as it relates to the tourism product. Also includes market research and automation. (IN1, IN3, IN4)
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MKRG
221
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CONSUMER BEHAVIOR
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3
(3) |
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An examination of the consumer-decision making process and the psychological, sociological and cultural factors influencing this process. This course will examine human behavior in general and how it relates to consumer behavior. The marketing manager's need to understand this process will be emphasized. (IN3, IN4)
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MKRG
247
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SERVICES MARKETING
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3
(3) |
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A study of the services marketing issues, practices and strategies. The importance of understanding customer behavior, expectations and perceptions in the service industry, as well as the development of effective services marketing strategies to create customer relationships in a competitive marketplace are explored. Prerequisite: MKRG 211 or MKRG 251. (IN1, IN2, IN3, IN4)
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Prerequisites:
MKRG 211
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MKRG 251
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MKTG 150
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MKRG
251
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PRINCIPLES OF MARKETING
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3
(3) |
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An examination of the marketing process, focusing on the basic elements of a marketing strategy: product, pricing, distribution and promotion. Market segmentation, behavior of consumers and business markets, environmental analysis, market research and international marketing are also discussed. Prerequisite:ECNM 152 and previous or concurrent enrollment enrollment in ECNM 151. (IN1, IN2, IN3, IN4)
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Prerequisites:
ECNM 152
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ECON 252
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MKRG
251G
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PRINCIPLES OF MARKETING
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3
(3) |
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An examination of the marketing process, focusing on the basic elements of marketing strategy: product, pricing, distribution, and promotion. Target marketing, customer behavior, market research and international marketing are also discussed.
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Prerequisites:
ECNM 152
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ECON 252
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MKRG
255
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ADVERTISING/PROMOTION MANAGEMENT
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3
(3) |
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An overview of advertising as it relates to the marketing process. Topics include an examination of various types of advertising, creative strategy, media selection and social and legal aspects of advertising. Prerequisite: MKRG 251. (IN1, IN3, IN4)
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Prerequisites:
MKRG 251
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MKTG 150
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MKRG
256
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RETAIL MANAGEMENT
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3
(3) |
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An examination of the principles and practices of modern retailing; organization, management and operations; the buying function; building and maintaining clientele; retail information systems, functions and controls. Prerequisite: MKRG 251. (IN1, IN2, IN3, IN4)
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Prerequisites:
MKRG 251
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MKTG 150
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MKRG
287
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WORK-BASED LEARNING I
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1
(1) |
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This course provides supervised work experience with approved employer(s) in an area related to marketing. Emphasis is placed on integrating classroom learning with work experience. Students will be able to evaluate career selection, demonstrate employability skills, and satisfactorily perform work-related competencies. Activities are coordinated and evaluated by college personnel. Course will be graded on S/U basis. Prerequisite: A student must be pursuing an approved program at LCCC; have completed 15 semester hours with a minimumof six semester hours in the discipline of placement: have a minimum GPA of 2.5 in the discipline and 2.0 overall GPA, and have divisional approval.
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Prerequisites:
Divisional approval required
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MKRG
299
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INDIV STUDIES IN MARKETING
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2
(2) |
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An in-depth study in areas of marketing presented by discussions and/or indivisual research and reading. Topics will vary. Repeatable up toa total of four (4)credit hours. prerequisite: Second-year standing and divisional approval.
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